(NEWSCHANNEL 3) - Wal-Mart is apologizing tonight for a poorly placed display.
A customer snapped a picture of a gun display with a sign on top it that says "own the school year like a hero."
It quickly went viral on social media.
A Wal-Mart spokesperson called the display "truly awful" and "horrible."
He says the company is working right now to determine where the photo was taken, and make sure it's been removed.