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Wal-Mart apologizing for poorly placed display sign

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(NEWSCHANNEL 3) - Wal-Mart is apologizing tonight for a poorly placed display.

A customer snapped a picture of a gun display with a sign on top it that says "own the school year like a hero."

It quickly went viral on social media.

A Wal-Mart spokesperson called the display "truly awful" and "horrible."

He says the company is working right now to determine where the photo was taken, and make sure it's been removed.