Get ready to take your "Super Smash Brothers" experience to a whole new level.
Meet Miller Lite's "Cantroller."
Select fans -- 21 and older, of course -- had the chance to win one of these during the Electronic Entertainment Expo (E3) happening right now in Los Angeles, the press release says.
It connects to computers and gaming consoles via Bluetooth and is equipped with rechargeable batteries -- and get this: it's even fine to be refrigerated!
Miller Lite made 200 Cantrollers for the launch but plans on producing several hundred more.
“With some 40% of gamers already drinking beer while they play, we’re taking it to the next level by offering them a fun way to enjoy Miller Lite while they play their favorite games,” said Justine Stauffer, a senior manager on Miller Lite. “Miller Lite is a fan of gaming of all kinds, and the launch of the Cantroller is another way we’re connecting with the gaming community.”
Rest assured, even after the beer inside has been consumed, the Cantroller will still function.
“As Miller Lite evolves our place in the world of gaming and eSports, we’re continuing to focus on what it means to be a fan of gaming and building activations that elevate the gaming experience for players and fans,” said Stauffer. “This is an exciting vertical of sports that is ripe with growth and opportunity for us.”
You can click here to learn more.